Effective Date: 11/23/2006

Cheng Concrete Exchange is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, non-profit organization whose mission is to build user?s trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the site http://www.concreteexchange.com. Because this Web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this statement, you should first contact us at contact@chengdesign.com. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily address, you should contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php. TRUSTe will then serve as a liaison with us to resolve your concerns.


1. Information Collection & Use

Cheng Concrete Exchange is the sole owner of the information collected on www.concreteexchange.com. Cheng Concrete Exchange collects personally identifiable information from our users at several different points on our website.

Mailing List Registration In order to sign up for a mailing list on our site, you must fill out the registration form at https://www.concreteexchange.com/mailing_list.jsp and provide your email address (mandatory) along with other contact information such as name and address (optional). We use this information to contact you about new products, services and special promotions on our site which might be of interest to you. You can opt out of receiving these messages anytime by using the ?unsubscribe? function at the end of each email.

World of Concrete 2006 Registration In order to sign up for a free exhibit-only pass to World of Concrete 2006, you must fill out the registration form at https://www.concreteexchange.com/events_woc.jsp and provide your email address (mandatory) along with other contact information such as name and address (optional). We use this information solely for sending out a confirmation email with directions on retrieving the free pass to World of Concrete 2006.

Membership Registration and Administration In order to use the Membership features on this website (for contractors), you must contact us by phone at (510) 849-3272 x 217 and provide personal information such as your name and credit card information, business contact information such as the address of your business, along with a username and password.

Your credit card information will be used for billing purposes only. Your personal contact information will be used for sending you — on a per-need basis — service announcements pertaining to your Membership. It may also be used for emailing you promotional offers for services on our site that might be of interest to you. You can opt out of receiving the promotional messages by using the ?unsubscribe? function at the end of each email. Your username and password will be used for granting you access to Members-only content on our website (e.g. In the Mixer articles) and special Member pricing.

Your business contact information will be listed on our website under the Find a Contractor section only with your expressed consent. You have the option of editing or removing your business contact information listed on our website anytime through our online Member Administration menu. You can also provide additional information about your business (such as a company description and photos) through this menu. This information will also be listed on our website under the Find a Contractor section.

As part of using the Member Administration menu, from time to time you may have the opportunity to participate in a survey and provide information about your preferences regarding the products and services on our website. Participation in the survey is completely voluntary. The information will be collected and processed anonymously and will be used for marketing research purposes only to assess customer satisfaction and identify improvement opportunities for the Membership services.

Orders If you purchase a product or service from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date). We use this information for billing purposes and to fill your orders. Your email address will be used only for sending you an order confirmation. Your phone number will be used only if we have trouble shipping your order. We do not send any additional marketing materials after an order is placed.

During the checkout process we also collect demographic information (such as your occupation) and information about your preferences regarding products and services specific to our site and industry. Disclosing this information is completely voluntary. The information will be collected and processed anonymously and will be used for marketing research purposes only.

Customer Testimonials We post customer testimonials on our site at http://www.concreteexchange.com/workshops/testimonials_essentials.jsp and http://www.concreteexchange.com/workshops/testimonials_advanced.jsp. These testimonials may contain personally identifiable information such as the customer's name. Prior to posting any testimonial, we do obtain the customer's consent to post their name along with their testimonial. We also obtain the customer's consent to post their image along with the testimonial.

Member Forum Our website includes a Member Forum at http://www.concreteexchange.com/forums. This Forum is accessible only to Cheng Concrete Exchange Members who have completed the Advanced Training. If you use the Forum on our website, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of this Forum, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in the Forum.


COMMUNICATIONS FROM THE SITE

Special Offers and Updates We will occasionally send you information on new products and services and special promotions. You can sign up for these emails from us on our mailing list registration page. Out of respect for your privacy, we present the option to not receive these types of communications. Please see the ?Choice and Opt-out.?

Customer Service Based upon the personally identifiable information you provide us, we will send a confirmation email to customers who have placed an order and a welcoming email to customers who have signed up for Membership. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.


2. Information Sharing and Disclosure

Aggregate Information (non-personally identifiable) We do not share aggregated demographic information about our user base with any third parties.

Personally Identifiable Information We do share some personally identifiable information with third parties as necessary, see ?Service Providers? below.

Agents We use an outside shipping company to fulfill orders, and a credit card processing company to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purposes.

Service Providers We use other third parties for filling in orders for products from our website which we do not carry in our own inventory. When you place an order for such products we will share your order details, name and shipping information as necessary for the third party to fulfill the order.

We also use a third party service provider for sending out email campaigns. When you sign up for our Membership or mailing list, we will share your name and email address as necessary for the third party to provide the email delivery service. This third party is prohibited from using your personally identifiable information for any other purpose.

You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Legal Disclaimer We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Website


3. Choice/Opt-Out

We provide you the opportunity to ?opt-out? of having your personally identifiable information used for certain purposes, when we ask for this information.

If you no longer wish to receive our mailing list communications, you may opt-out of receiving them by following the instructions included in each email. Additionally, you can opt out by emailing us at contact@chengdesign.com and specifying the subject of the last email communication you have received from us.


4. Log Files

As is true of most Websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users? movements around the site and to gather demographic information about our user base as a whole.

We do not link this automatically-collected data to personally identifiable information.

We use third-party tracking software called WebTrends and NetTracker that use log files to track non-personally identifiable information about visitors to our site in the aggregate. We capture information on traffic volume (for the site and for individual pages), navigational paths through the site (including conversion patterns) and HTTP errors. We use this information for identifying technical problems and analyzing trends in site usage.


5. Cookies

A cookie is a small text file that is stored on a user?s computer for record-keeping purposes. We use cookies on this site, but do not link the information we store in cookies to any personally identifiable information you submit while on our site.

We use both session ID cookies and persistent cookies. A session ID cookie expires when you close you browser or after a certain period of idle activity on a page. We use session ID cookies to allow logged in Members to retrieve Members-only information. We also use these cookies for enabling customers who have added products to the shopping cart to proceed through the checkout process.

A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser?s ?Help? file under ?cookies? (See also Microsoft Website). We use persistent cookies for analyzing navigational patterns of users who visit our website more than once. We do not personally identify these users.

If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as the shopping cart, may be limited.

Some of our business partners (e.g. content delivery/testing agencies) use cookies on our site. We have no access to or control over these cookies.

This privacy statement covers the use of cookies by www.concreteexchange.com only and does not cover the use of cookies by any third-parties.


6. Clear Gifs (Web Beacons/Web Bugs)

We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user?s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers? personally identifiable information.

We use clear gifs on our mailing list registration page for tracking the submission of the registration form and on our shopping cart pages for tracking sales-related information like product IDs and quantity ordered. This information is used in conjunction with site navigation patterns for assessing the effectiveness of different site elements in generating sales and/or mailing list sign-ups.

Clear gifs are also used by our email campaign provider in the emails we send out. The purpose is to let us know which emails have been opened by recipients and how many links have been clicked on. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see ?Choice and Opt-out.?


7. Third Party Advertisers

We do not carry ads delivered by third party advertisers.


8. Links to Other Sites

This website contains links to other sites that are not owned or controlled by Cheng Concrete Exchange. Please be aware that we, Cheng Concrete Exchange, are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information.

This privacy statement applies only to information collected by this website.


9. Access to Personally Identifiable Information

For Members only: If your personally identifiable information changes, or if you no longer desire our service, you may correct, update or delete it by making the change on our Member Administration page or by contacting us by telephone or email at the contact information listed below:

(510) 849-3272 ext. 217
membershipmanager@chengdesign.com


10. Security

The security of your personal information is important to us. When you enter sensitive information (such as your credit card number) on our mailing list registration or order forms, we encrypt that information using Secure Socket Layer technology (SSL). To learn more about SSL, follow this link http://www.webopedia.com/TERM/S/SSL.html.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Website, you can send an email to contact@chengdesign.com.


11. Business Transitions

In the event Cheng Concrete Exchange goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via email of any such change in ownership or control of your personal information.

12. Changes in This Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.


13. Contact Us

If you have questions or suggestions regarding our privacy policy, please contact us at:

(510) 849-3272 ext. 213
contact@chengdesign.com
2808 San Pablo Avenue
Berkeley, CA 94702